![]() ![]() I then ask the client to check and approve these, adding any specific expectations they have. Once you have created the brief, get the client to approve this before starting anything.Īs part of my logo design process, I create a tick-list of objectives by asking questions. If the client doesn’t provide you with one, create your own by asking the right questions. Let’s talk now about how we can apply this approach to a real world identity design project.Īlways start with a detailed design brief. The first approach means you come away with a list of changes, yet the second you come away with an agreed logo design… It also means you remain in control of the design. This approach also sets a tone for feedback – if for whatever reason it fails in any way to meet goals you will get constructive feedback that will help you to find an alternative (often better) solution. I then ask “do you agree that this meets the goals we agreed upon?”. I explain that it’s easy to hold in one hand, that it’s effortless to staple 20 sheets of paper, that it’s easy to reload and that it’s designed to be easily manufactured at a low cost per unit. This time I talk through the features based on goals. Remove it from your vocabulary – asking this question will cause a slippery slide where you will lose all control of the designs, and see your identity work ruined. They will then start suggesting ideas of their own based on personal preference.Īsking ‘what do you think?’ is presentation killer – avoid it!Īsking ‘what do you think?’ is a question that can cause big problems, and is sadly the first question most people ask when presenting designs to anyone. People will often pick up the stapler looking for problems, looking for things they don’t like. As part of this session, I briefly explain how to present design. Using a stapler as an example (normally because there is one on my desk), then I present it to them in two ways.įirstly I put the stapler down on the table, tell them that I’ve designed a stapler for them as requested, and then ask “what do you think?”. In my day job at a web agency I’ve seen new people make the same mistakes as I did, so I introduced a short training session with new designers and Account Managers to help fix the problem. I’ve had clients treat me like a puppet and I watch as they use me to ruin my beautiful designs! Now, however, I know it was actually my fault as I was presenting in the wrong way… The best way to get better at something is to screw up… I’ve done this many times, and (try to) learn from my experiences. I wouldn’t say I’m a master at this – in fact, I’m always learning and refining my process, however, I think my advice here will help others. ![]() I’ve learned through experience that how you present your design work is as important, if not more, than the physical design phase. In most cases, my designs are agreed the first time, or I come away with constructive feedback that makes the designs better. I’m always prepared and have a process that ensures that the presentation part of my process goes as well as possible. Thankfully that never happens to me in reality. Waiting for and almost expecting instant rejection from the client… I picture them red with anger, tearing up my work, and demanding changes that will ruin my hard work… (even after 10 years of experience…) ![]() If you’re anything like me, when it comes around to presenting your work despite knowing you’ve done your best, you feel anxious and insecure before showing anything. Because of that I’ve put this blog post together to explain how I present my own designs, which I hope readers will learn from. I discovered from this research that presenting logo designs was the most popular topic that people want to know more about. I recently carried out a survey for the Logo Geek twitter community so I could find out what designers biggest struggles are. ![]()
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